B. Mktg (Hons) is introduced to create managers, leaders, and professionals who are knowledgeable and skillful in business and marketing, innovative, ethical, as well as able to apply the learned knowledge and business and marketing skill.
In depth, the objectives for this program are explained as following:
1. Applying concept, theory and marketing practice in marketing field in order to be able to generate ideas and excellent marketing strategy.
2. Make use of the knowledge, skill, and methods learned to become an effective and excellent marketer or marketing professional.
3. To face and handle challenges in the marketing and business world.
Students who enroll to B. Mktg (Hons) program will have bright career prospect. Graduates of this program will have the opportunity to work as executive or marketing consultant, public relation officer, media and communication, product and brand managament executive, lecturer and so on either in public sector or private sector. (for example: student may develop his/her marketing career in banking institution, consultant company, production and marketing company)